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A Boat Load of Pizza!
Your story about Guerrilla Pizza reminded me of when we lived in Alaska. An entrepreneur decided to get a pizza franchise with Dominos and operate from a a Nordic Tug boat and go from small town to small town to sell pizza. None of these towns were large enough to support a pizza restaurant. Dominos thought the idea was crazy, and the entrepreneur had to fight to get the franchise.
He finally got the franchise and installed the pizza ovens in the main cabin of the boat. He named his tug boat “Pizza Tug-O” and trimmed it in Dominos colors. He would anchor off a small town for a few days and make/sell pizza until the town had eaten enough and filled their freezers with pizzas. Then he’d go to the next town.
He was successful because he provided a service that could not be provided in the traditional manner. It’s been a long time since we lived in Alaska so I don’t know if he is still operating, his business failed or if he was so successful that he is sipping margaritas on a tropical beach.
From Captain Larry Brudnicki USCG ret.
