Millenial Rules: How to connect with the first digitally savvy generation of consumers and employees My way. Right away. Why pay? That’s the Millennial Mantra that is driving a generation of the most connected, knowledgeable, and demanding consumers in history. And no surprise…. connected and demanding does a pretty good job of describing Millennial employees. Whether we have just delivered good news or bad news is up to you. One thing for sure, you are going to need patience, information, and a copy of Millennial Rules to thrive in our digital world.