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When Customers Talk
Your Customers Have Been Talking…We’ve Been Listening! In the final installment of his customer service trilogy, T. Scott Gross has partnered with the leading consumer marketing intelligence firm BIGresearch to find out how retailers don’t listen to their customers-and what they risk by ignoring what their customers want. BIGresearch surveyed 100,000 retail customers, and their valuable feedback on service, pricing habits, and what they look for in a shopping experience are presented for the first time in When Their insights will help you anticipate customer’s needs and use emerging friends to your advantage. You’ll learn how to attract and retain profitable customers and effectively beat the competition. Here are just a few topics:
“I never met a successful marketer who did not have the ability to see things before they happened. If you were not born with this ability, you NEED to read this book.” Robert Barocci, President/CEO, Advertising Research Foundation “…When the customer talks, Scott listens through BIGresearch, and then gives us the future. A brilliant and fun read.” Robin Lewis, President, Robin Reports |
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